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How a Cannabis Solopreneur Can Grow Their Company

In the big picture, everyone who calls our office wants the same thing: to grow their cannabis company or venture. More times than not, this call is from a Solopreneur. So, I thought I’d write a few quick words about this.   3 steps are…

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How to Successfully Scale Your Cannabis Business

What constrains you from scaling? It works to grow your cannabis business by working longer harder, it does, but it creates a capsule, a ceiling on that growth. A company can grow maybe 1x, 2x, maybe even 3x by working nights and weekends, but I…

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CELESTE MIRANDA AND THE CANNABIS MARKETING LAB

By Maryann Lavelle Celeste Miranda is no newcomer to the marketing industry. About 12 years ago she founded a traditional marketing company, Miranda Marketing Lab, in San Luis Obispo, California. When a grow light company sought her out about five years ago to handle their…

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Who do you want as a customer?

As the cannabis industry moves through the Green Rush, who will you want to attract to your business? Who is your target customer? Where will you go to grow your customer base? Many companies will be looking to attract customers who are already familiar with…

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