‘In the Weeds’ Episode 3: Double Bottom Line Cannabis Brands – How Giving Back Contributes to Your Bottom Line – Featuring Jesce Horton, Founder of the MCBA

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About Jesce Horton

Jesce Horton is the owner of Panacea Valley Gardens, a cultivation center and boutique edibles line serving cannabis patients in Portland, OR. He is also the Co-Founder of the Minority Cannabis Business Association, a non-profit organization focused on increasing diversity in the cannabis industry through educational programs on economic empowerment, social justice and patient awareness.

Founder of Minority Cannabis Business Association &
cannabis industry business owner in Portland, Oregon.

Today we tackle questions like…


– What is the MCBA and why does it need to exist?

– What changes would make the most difference to minorities in the cannabis industry? Access to capital? Jobs? What do you wish you saw more of?

– People are saying that in some ways cannabis is divorcing itself from activism. Do you agree with that?

– What makes Marley Natural one of the first truly double-bottom line cannabis brands? Tell us about your MCBA partnership.

– What is record expungement exactly and how does it work?

– Is it true that this partnership has manifest in an increase in revenues? What can other brands learn from you?

– How can you tell authentic socially responsible brands from “astroturfed” ones, meaning brands that do good things just for the PR value?


If I work in a dispensary and I am listening to this humble podcast, what is ONE thing that I could do TODAY to boost sales?

Stay tuned for our next episode of In the Weeds where we’ll tackle the emerging trend of micro-dosing. (And, what does that even mean?) We’ll chat with Christie Strong, Director of Marketing for Kiva Confections and Jesse Burns Director of Marketing for Sweet Grass Kitchen.

In the Weeds is Produced By:

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