About Celeste Miranda

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So far Celeste Miranda has created 88 blog entries.

How To Name A Cannabis Company

Believe it or not, I get this question a lot. The cannabis industry is getting more and more crowded, therefore, naming your product is super critical. Will people buy your product based on its name? Probably not. But can a bad product name turn your prospects off? Yep. And can a good product name contribute to the [...]

By |2018-06-05T17:02:41+00:00June 5th, 2018|0 Comments

Company Different? Chances are You Might Stammer or Need to Collect Your Thoughts Before You Answer This…

Which is EXACTLY why I wrote this article. That’s right, this topic is super important to me (and your business!) I cannot wait to give you my top tips to ensure that your cannabis brand is heard, seen and successful. FIND YOUR THING: Recently I passed a cafe that had the sign “Best Chai in the [...]

By |2018-05-04T17:42:51+00:00May 4th, 2018|0 Comments

Keywords for Cannabis Companies, Part III

Well, I have to end this series with this article. That’s hard to do. Unfortunately, I’m going to skip things like finding searcher intent from keyword searches, adding three dimensional keyword data, and more. Maybe I’ll have to do a bonus round to these three to at least cover applying keywords to your website and how [...]

By |2018-04-30T19:07:55+00:00April 30th, 2018|0 Comments

Celeste Miranda and The Cannabis Marketing Lab: the View From Within

They say you don’t know someone until you walk a mile in their shoes. When it comes to understanding cannabis patients and the industry, Celeste Miranda, founder of The Cannabis Marketing Lab (TCML), has walked plenty. Until eight years ago, Miranda worked with marketing clients in traditional industries, such as law firms and the hair salon franchise Supercuts. [...]

By |2018-04-18T21:57:16+00:00April 18th, 2018|0 Comments

Cannabis on the Hill

FY18 wrapped in late Mar.2018 and the critical – and infamous – language to protect state-regulated medical programs was included in the FY18 spending bill. This language that defunds any DOJ efforts from interfering with medical programs remains in effect until 30.Sept.2018. We are now working on FY19 Appropriations – which again includes the language to protect medical programs, [...]

By |2018-04-18T15:47:37+00:00April 18th, 2018|0 Comments

SEO… Keyword Strategies for Cannabis Companies (part 2)

Well, I'm a week late on Part 2, but here it is. I'm excited to continue on this keyword journey with you... Creating a keyword spreadsheet So, we started our initial view, of all the keywords that could be used to find our cannabis website. But what we want to do, is start downloading all those keywords into some [...]

By |2018-03-26T23:18:35+00:00March 26th, 2018|0 Comments

SEO… Keyword Strategies for Cannabis Companies (part 1)

Welcome to keyword strategy in depth with probably about 3 parts, this being part one. Keyword research is the fundamental building block, for all cannabis business’ online marketing efforts. It goes beyond optimizing your website, to enabling a better connection when marketing to your audience, as you are using their language. We'll begin by finding sources [...]

By |2018-03-12T15:50:08+00:00March 12th, 2018|0 Comments

5 Ways to Add Personality to Your Cannabis Brand

We’re learning more each day about the power of human connection within this new cannabis industry. People are far more likely to trust a cannabis business that has a personality behind it. While businesses may have been able to get away with only sharing their products in the past, I think consumers are getting better at [...]

By |2018-02-19T17:28:04+00:00February 19th, 2018|0 Comments

Facebook’s New Algorithm Will Affect Its Remaining Cannabis Companies

Last week, Mark Zuckerberg announced a major overhaul of Facebook’s News Feed algorithm that would prioritize “meaningful social interactions” over “relevant content”. The social media platform will de-prioritize videos, photos, and posts shared by businesses and media outlets, which Zuckerberg dubbed “public content”, in favor of content produced by a user’s friends and family. Zuckerberg wrote [...]

By |2018-01-17T23:06:15+00:00January 17th, 2018|0 Comments

Program Direction for Ark-La-Tex Cannabis Business Expo a Huge Success

Prominent entrepreneur and activist brings experts in tech, business and science to present at Arkansas’ Largest Tradeshow PISMO BEACH, CA and LITTLE ROCK, AR. – DECEMBER 15, 2017 -  Attendees of the December 2017 Ark-La-Tex Cannabis Business Expo in Little Rock were treated to an extensive schedule of speakers and panel discussions, curated by Program Director Celeste Miranda. [...]

By |2017-12-15T22:13:07+00:00December 15th, 2017|0 Comments