How to Conduct Competitor Research that’s Actually Useful in the Cannabis Industry

When was the last time you thought about your competitors? When you enter the keywords ‘competitor research’ into Google — you’ll be bombarded with SWOT analysis templates, feature grid matrixes, and other genuinely unhelpful methods. Think about the SWOT analysis: how can you tell what the true weaknesses are that your competitors face? It’s extremely difficult and almost [...]

By |2018-11-24T20:30:17+00:00November 24th, 2018|0 Comments

10 Creative Reddit Marketing Ideas for Cannabis and CBD Companies… yes, Reddit.

As the fourth most visited website in the U.S. with over 138,000 active communities, business owners and marketers are persistent on trying to reach Reddit users. But this platform has a reputation for being a tough site to market on… and what about cannabis and CBD related stuff? Let’s find out. 1. Feed the Community with [...]

By |2018-10-23T14:14:35+00:00October 16th, 2018|0 Comments

The Ultimate Guide to Marketing Your CBD Start Up Without a Big Budget

Let’s face it, as much as we all wish it was so, starting out really isn’t as easy as becoming an overnight sensation, especially with such a new industry. That simply doesn’t happen. When it comes to getting your name out there, startup marketing is a huge deal. But what can you do when you just [...]

By |2018-10-23T14:44:20+00:00September 19th, 2018|0 Comments

How to Market CBD Products in the Sea of Uncertainty

There is a lot going on with the CDPH, FDA and anyone else who can burst a bubble about CBD. These “regulations” (term used very lightly) must be necessarily met in order to function properly as well as legally. What are these regulations and how can a CBD vendor become compliant? What is FDA and how [...]

By |2018-08-27T18:07:08+00:00August 27th, 2018|0 Comments

Some Graphic Design Tips for Non-Designers in the Cannabis Industry

Given the power of visual content (it’s more memorableand more engaging than text-based content), many cannabis marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design. It’s time for a reminder that the [...]

By |2018-08-08T18:52:00+00:00August 8th, 2018|0 Comments

What Cannabis B2B Brands Need to Know to be Successful on LinkedIn

“But I’m from a B2B company. How does all of this apply to us?” I must get a version of this question in almost every marketing call I take. My answer is always the same: “B2B customers are people too.” On entering the office, we don’t stuff our B2C brains into the desk drawer, replacing them [...]

By |2018-07-24T01:44:05+00:00July 24th, 2018|0 Comments

Cannabis + Influencer Marketing is it a Fit?

What is influencer marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. This doesn’t mean you need to be able to afford to pay Lil Wayne to promote your concentrate line. In fact, many of the most successful influencer marketers are not extremely famous. [...]

By |2018-06-12T21:25:59+00:00June 12th, 2018|0 Comments

How To Name A Cannabis Company

Believe it or not, I get this question a lot. The cannabis industry is getting more and more crowded, therefore, naming your product is super critical. Will people buy your product based on its name? Probably not. But can a bad product name turn your prospects off? Yep. And can a good product name contribute to the [...]

By |2018-06-05T17:02:41+00:00June 5th, 2018|0 Comments

My Roof, My Rules; The Restrictive Limits on Cannabis Advertising

Even if you’re a 30+ male, like me, let’s pretend you’re a 14-year-old girl. Your father is taking you out to buy some clothes for the new school year. Before he will lay down his credit card, you have a list of rules and regulations to read. The list looks something like this: No shorts/skirts shorter [...]

By |2018-05-17T17:22:22+00:00May 25th, 2018|0 Comments

LinkedIn: The Professional Networking Solution for Cannabis Businesses

You don’t have to search long on LinkedIn or even Google to find a prolific cannabis presence connecting back to LinkedIn. Unlike other social media sites, LinkedIn seems to be more relaxed with their policies on drugs. Their guidelines state,“Drugs, Illegal Substances,and Related Products. Even if legal in the applicable jurisdiction, LinkedIn does not allow ads related [...]

By |2018-05-17T16:33:18+00:00May 23rd, 2018|0 Comments